True Independence

We search the Investment Universe to bring the best of breed to our Clients

A Wealth of Experience

From Years spent at Financial Market Frontlines, we bring real-life strategies to our Clients’ portfolios


Our network, at our Clients’ disposal

Looking Ahead

Together with our Clients, building for the future

Discover Our Story

Straits Asset Management started its Wealth Management business in 2013 as a Registered Fund Management Company regulated by the Monetary Authority of Singapore. As we grew, we relocated from our original office at Clarke Quay to our present location in Raffles Place, and we received our Capital Markets Services Licence (Licence No. CMS100574) in 2017.

But our commitment to our clients remains unchanged.

“An investment in knowledge pays the best interest.” -Benjamin Franklin

As an independent wealth management services provider based in Singapore, we work with Accredited Investors* to identify their investment objectives and optimise their investment returns within their agreed risk tolerances.

Through our network of custodian banks, financial services providers, lawyers and accountants working closely with our team of experienced wealth managers, we bring together the professionals most suited to our clients’ needs, enabling us to provide wealth management solutions specifically tailored to the requirements of our clients.

*As defined in the Securities and Futures Act (Cap 289)


More than

Years of Total Experience

In Excess of

Billion USD Assets Under Management

A Team of


Our Values

Our Values are a code of conduct that guides us as we stand by our clients through thick and thin, helping them through the waxing and waning of market cycles.


Our belief in doing things right underpins every aspect of how we relate to our clients, our partners, and others around us.


We know that trust built over the years is the foundation of our client relationships, and we work at continuing to win that trust with every client, every day.


We believe in innovation and hard work to meet today’s challenges and scale tomorrow’s heights.


Our clients and us, as one team.

Our People

At Straits, we believe experienced hands are necessary to help our clients navigate the ebb and flow of today’s investment environment. To achieve this, we have built a team of wealth managers with collective experience of more than 200 years in finance, investments, risk management and banking operations, each of us having held the relevant positions at leading global financial institutions prior to joining Straits Asset Management.

Our Services

As our clients’ trusted advisors, we are a one-stop service provider for all our clients’ wealth management needs, bringing to them experts from various fields

Investments & Portfolio Management

We help you navigate the ever-shifting tides in today’s investment world.

Investment Banking & Capital Markets Services

Through our network of Investment Banks, we bring global capital markets to you.

Financing Solutions

Portfolio Financing, Structured Financing, Real Assets Financing and Commodity Trade Financing are just some of the liquidity management tools at our clients’ disposal.

Family & Business Sucession Planning

Working closely with experts in various fields like Law, Insurance, Trusts and Foundations, we help you meet your inter-generational wealth transfer needs.

Family Office Advisory Services

As your single point of contact, we bring Legal, Accounting, Bookkeeping and Succession Planning experts to help you set up a Family Office tailored to your needs.

Find Us

Chief Executive Officer

Jonathan Seng

Jonathan has been the CEO of Straits Asset Management since 2013, and he is responsible for the overall business direction and operation of Straits.

Prior to this, Jonathan was at UBS AG where he was a Client Advisor for more than 7 years in the bank’s Wealth Management business, responsible for delivering to high net worth clients the range of wealth management solutions on the bank’s platform.

A lawyer by training, Jonathan obtained a Bachelor of Laws from the National University of Singapore. He was admitted as an advocate and solicitor of the Supreme Court of Singapore and as a solicitor of the Supreme Court in England and Wales, and practised commercial litigation in Singapore before becoming a wealth manager.

Chief Operating Officer

Ann Lim

Ann joined Straits Asset Management as its COO in 2014 bringing with her more than 10 years of experience in Wealth Management. As COO, she oversees all operational aspects of the business at Straits and supports the CEO in the implementation of business strategies for the Company. Ann started building her banking career in DBS Bank and then Standard Chartered Bank as a Client Relationship Manager working with Singapore clients. She was most recently at UBS AG where she spent 6 years providing operational support to the bank’s Wealth Management business working with its high net worth clients. Ann graduated with a Bachelor of Arts from the University of Singapore.

Risk Management and Compliance Officer

Martin Potts

At Straits, we believe that delivering Wealth Management solutions of the highest quality to our clients also means operating in a safe and accountable way, while complying with the high standards of probity that Singapore is known for. As our Risk Management and Compliance Officer, Martin ensures that our business is conducted with integrity, where risks are identified, understood and mitigated, and in compliance with the standards expected of responsible Wealth Managers.

With over 30 years of experience in Investment Banking Operations, including 8 years as a team leader managing project teams across various geographical locations including Singapore, India and the United Kingdom, Martin has specialised expertise in risk management associated with transaction settlement and payment processes. Before joining Straits, Martin was at The Royal Bank of Scotland where he spent more than 30 years.

Senior Client Partner

Evelyn Teah

As a Managing Director and Senior Client Partner at Straits Asset Management, Evelyn brings more than 30 years of experience in managing financial assets to our clients.  Whether as the first woman to be appointed as Branch Manager at Overseas Union Bank in 1987, the Deputy Head of Private Banking at ING Bank in 1995, a Desk Head at BNP Paribas in 2001 or the top-ranked Client Advisor at UBS AG for the 15 years she was at the bank, Evelyn brings the same unrelenting passion for excellence in client service to each client relationship she manages.  Known and respected as an energetic and charismatic leader, Evelyn cultivated a strong following amongst her team of 10 at UBS’s Ultra-High Net Worth department. Their teamwork and loyalty has in turn fueled Evelyn to greater things here at Straits where she continues to deliver the client-focused service that has been the recipe for her success.

Senior Client Advisor

Jason Tong

An accomplished Wealth Management professional with more than 20 years of experience, Jason has lead regional teams covering clients in North Asia and Southeast Asia, supervised sales and managed client investment portfolios during his time at ABN AMRO (later RBS and ANZ) and most recently at Julius Bar.

Accolades he has received include Best Performing Relationship Manager, Best Team Head and Top Performing Team at ABN AMRO and awards for Wealth Planning at Julius Bar. A graduate from Boston University where he received his Bachelor of Science in Business Administration Degree with Double Concentration in Finance & Management, Jason is well placed to guide our clients through shifting markets with the steadiness that is only earned through experience.

Senior Client Advisor

Geraldine Wong

Having managed client relationships for over 20 years initially at Citibank Singapore and most recently at UBS AG where she was a Client Advisor in the bank’s Ultra-High Net Worth team, Geraldine is well-placed to guide our clients through today’s ever-changing investment landscape.  As an Executive Director and Senior Client Advisor at Straits Asset Management, Geraldine selects from the myriad investment solutions at our disposal to present our clients with tailored solutions to meet their investment objectives while keeping our clients within their identified risk tolerances. We aim to guide our clients on a steady course through the changing tides of today’s investment world, and the wealth of experience that Geraldine brings to our crew at Straits helps us do just that.

Senior Client Advisor

Mark Kwan

Mark’s career in finance spans a period of over 15 years, taking him through various roles from Investment Strategist at CIMB-GK Securities, Regional Product Strategy Manager at Allianz Global Investors, and most recently Investment Specialist and Client Advisor at the Ultra-High Net Worth team at UBS AG. Presenting the investment outlook to the bank’s clients at client events, Mark was responsible for communicating the bank’s key investment messages and themes.  The wealth of knowledge and experience he has accumulated over the years gives Mark the edge that a client advisor needs in today’s investment world to guide our clients through the various market cycles and to tailor investment solutions to meet our clients’ specific needs.

Senior Client Advisor

Eddy Sukianto

Eddy brings a depth of knowledge in Wealth Management that comes only from years of experience in guiding clients through the market cycles, first as a Senior Relationship Manager in ANZ Group, followed by the 7 years he spent as Associate Director of Investments at Merrill Lynch and most recently as an Executive Director in the Ultra High Net Worth team in UBS AG where he spent 12 years. As a testament to his achievements, Eddy was ranked amongst the top 20 relationship managers in UBS’s Global Ultra High Net Worth market segment in Asia Pacific in 2017. In this ever-changing investment universe, we think there is little substitute for experience, and the seasoned hands that Eddy brings to our clients’ portfolios enables us to deliver the steady and reliable guidance that our clients have known us for.
Eddy graduated from Monash University, Melbourne, where he was awarded the Equity and Merit Scholarship for outstanding academic achievement by the Australian Department of Foreign Affairs and Trade.

Senior Client Advisor

Natalin Wu

With more than 23 years of experience in Wealth Management at industry leaders like UBS and Credit Suisse, Natalin brings the skillset necessary to steer our clients through an evolving financial landscape and help them meet their investment objectives. A Cum Laude Graduate from Pepperdine University with a Bachelor of Science degree in International Business, Natalin's academic achievements are complemented by her success in growing her role as her clients' trusted advisor and bringing to them the financial solutions at her disposal here at Straits.